Spotify, Music for Everyone : The meteoric rise of the world's top streaming service

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Find out how Spotify changed the way we listen to music in just 50 minutes!Spotify is a music streaming service which was launched in 2008. Its freemium business model, which allows users to choose between listening to music for free or paying a monthly subscription to access an ad-free version of the site, has attracted 140 million active users (of whom 60 million are paying subscribers) to the site, and has generated billions of dollars in revenue, although the site continues operating at a net loss and has drawn heavy criticism from other major players in the music industry. In this concise and accessible guide, you will find out how Spotify revolutionised music lovers' listening habits, and discover how other key players in the music industry are reacting to this change.In 50 minutes you will:-Learn about Spotify's history, from its launch in 2008 right up to the present day-Understand the site's freemium business model-Discover the how the rise of streaming has affected the music industryABOUT 50MINUTES | BUSINESS STORIESThe Business Stories series from the 50Minutes collection provides the tools to quickly understand the innovative companies that have shaped the modern business world. Our publications will give you contextual information, an analysis of business strategies and an introduction to future trends and opportunities in a clear and easily digestible format, making them the ideal starting point for readers looking to understand what makes these companies stand out.

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